Privacy Policy

1. Introduction

LoneStar VitaRanch ("we," "our," or "us"), operated by LoneStar Tracking, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.vitaranch.us, use our mobile applications, or purchase and use our ranch monitoring products and services.

2. Information We Collect

Personal Information

When you place an order, create an account, or contact us, we may collect:

• Name and contact information (email address, phone number, mailing address)
• Billing and shipping addresses
• Payment information (processed securely through Stripe; we do not store full card numbers)
• Account credentials
• Order history and product preferences

Device and Tracking Data

Our monitoring products collect operational data including:

• GPS location coordinates from cattle ear tags
• Water tank level readings
• Electric fence voltage measurements
• Device status and battery levels
• Timestamps for all sensor readings

Website Usage Data

We automatically collect certain information when you visit our website, including your IP address, browser type, pages visited, and referring URLs. We use Google Analytics to help us understand website usage patterns.

3. How We Use Your Information

• Process and fulfill your orders and manage your account
• Provide our monitoring services, including delivering device data to your dashboard
• Send order confirmations, shipping updates, and service notifications
• Respond to your inquiries and provide customer support
• Send promotional communications (only with your consent; you can opt out at any time)
• Improve our products, services, and website experience
• Detect and prevent fraud or unauthorized access
• Comply with legal obligations

4. Information Sharing

We do not sell your personal information. We may share information with:

• Service providers: Companies that assist us in operating our business (payment processing via Stripe, shipping via ShipStation, email delivery, cloud hosting via Supabase)
• Cellular/satellite network providers: To facilitate device communication
• Legal requirements: When required by law, regulation, or legal process
• Business transfers: In connection with a merger, acquisition, or sale of assets

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information. All data transmission is encrypted using TLS/SSL. Payment information is processed securely through Stripe, a PCI DSS compliant payment processor. Access to personal information is restricted to authorized personnel only.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services. Device tracking data is retained according to your subscription plan. You may request deletion of your data by contacting us, subject to any legal retention requirements.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Request a copy of your data in a portable format

To exercise any of these rights, contact us at hello@vitaranch.us.

8. Cookies

Our website uses cookies and similar technologies to improve your browsing experience and analyze website traffic. You can control cookie preferences through your browser settings. We use Google Analytics cookies for website analytics purposes.

9. Children's Privacy

Our website and services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.